Lee Strand’s innovation and leadership in the marketplace continued this week when they launched Ireland’s first 100% renewable 2 litre milk carton. Their new 2 litre carton follows the successful launch of Lee Strand’s 100% renewable 1 litre carton in October 2019. Produced by Tetra Pak, the carton is recognised as the world’s first fully renewable pack and has won many prestigious international awards. The plant-based carton and cap are also 100% recyclable.
Speaking at the launch, Gearoid Linnane, CEO, Lee Strand stated “Lee Strand’s €2 million manufacturing investment is a major step forward in the development of truly sustainable packaging and reinforces our commitment to protecting the environment. The trend in the marketplace indicates there is a shift away from plastic and this will continue if new levies on single use plastic are introduced. Customers are more environmentally conscious, and we are delighted to be a step ahead of the curve offering consumers a choice now when making their 2 litre milk purchases.”
To celebrate the launch, customers will be given the chance to win €1,000 if Lee Strand’s new 100% Renewable 2 litre milk carton is in your fridge! Tune into Radio Kerry for details on how to enter, promotion will commence from Monday, October 12th. Over 250 limited edition Lee Strand & Radio Kerry ReMOOOable reusable mugs will also be given away on Radio Kerry over the next three weeks. Plus, the finalists will be put forward to win €1,000 in the Lee Strand grand final draw.
Lee Strand has a strong commitment to environmental excellence and has achieved many awards and accreditations. Nominated by the Irish National Accreditation Board (INAB) Lee Strand has represented Ireland at the European EMAS Awards (Eco-Management & Audit Scheme) in Germany in 2014 and Spain in 2019. Lee Strand is also the only company in Ireland registered with the prestigious EMAS III accreditation. Lee Strand has a proven track record in managing energy and sustainability. Lee Strand’s commitment to sustainability and resource efficiency has been acknowledged by the achievement of Energy Manager of the Year Award 2008, a prestigious award made by Sustainable Energy Ireland. Lee Strand has also received many other accreditations including: Origin Green; ISO 22000:2005 – Food Safety; ISO 14001:2015 – Environment; Excellence Through People and the Health Mark.
Pictured: Launching Ireland’s first 100% Renewable 2 Litre milk carton are Lee Strand farmers Sophie Culloty (11) and Liam (8).
Photography: Domnick Walsh Photography (087 2672033)