Listowel Race Company has unveiled its brand-new Harvest Festival Races advertising campaign — a cinematic celebration of the many personalities and stories, both in front of and behind the scenes, that make this iconic racing festival so special.
The centre-piece of the campaign is a two-minute short film, shot on location over four weeks in Kerry and Limerick. It stars a cast of familiar faces from the racing world and the wider community, including well-known horse trainer Eric McNamara, renowned racing photographer Pat Healy, local bookie Berkie Browne, solicitor Owen MacMahon, jockey Emily Costello, award-winning milliner Aoife Hannon, Chairman of Listowel Race Company, Maurice Carroll and, of course, you, the racegoers. The film builds excitement ahead of the much-anticipated Harvest Festival, taking place from Sunday 21st to Saturday 27th September. For more visit www.listowelraces.ie #listowelraces #bepartofthedrama
The campaign was conceived and produced by Orla Diffily of Upfront PR, and directed and filmed by George Doyle of Neustock Media. Its inspiration came from a conversation between Orla and Brendan Bacon in the Secretary’s Office at the June Race Meeting, where Brendan suggested the racing world needed its own Netflix-style series — much like Drive to Survive — to showcase the real excitement, personalities, and drama of a racing festival.
Listowel Race Company and the production team extend their thanks to everyone who made the campaign possible, including Cathal O’Hare (TG4), The Listowel Arms Hotel, Killarney Race Company, Ger Mulvihill, Brenda Daly, Sydney Sargent, Anne O’Donnell, Yesunia Appiakorang, and Leon Nolan.
Watch here now at
https://www.youtube.com/watch?v=UAvfbIONxoE&feature=youtu.be
